Runtime Labs
Deliverables: Visual Identity & Illustration
(with production support)
For: LaunchDarkly
LaunchDarkly needed a repeatable visual identity for Runtime Labs, a new live workshop series for developers. This project was built from scratch, handling the identity, custom illustrations, and color strategy.
To make this series stand out from our main marketing, I anchored the identity in a vibrant cyan, a color from our palette not heavily used. This instantly signaled a "live laboratory" vibe and gave the sub-brand its own technical, experimental space.
I designed custom illustrations to make abstract AI concepts feel tangible. The assets were built to be entirely modular, ensuring the identity can easily scale and morph for future workshops.
