Control Your AI Creatures
Deliverables: Illustrations
Every AI company right now looks exactly the same: hyper-realistic, sterile, and glossy. When we were tasked with launching a new AI feature, we chose chaos instead. I created a family of high-energy "mischief creatures" to represent the untamed speed and erratic nature of AI. The doodley line work was a deliberate reminder that human hands made this. A sudden pivot in the company roadmap meant this campaign was shelved before launch (RIP). But even as a concept, it proved we could take an intimidating tech topic and make it human, funny, and visually subversive.
