Call to Adventure
Deliverables: Art Direction, Branding, Graphic Illustrations
Client: BetterUpCreative
Director: Sofia Pona
For this project, I was asked to develop “a magical and delightful experience” that gives moments of delight and inspiration and introduces the brand, culture, and business to new employees at BetterUp.
I developed the art direction and custom assets including the brand identity, illustrations, banners, and brochures for BetterUp’s new hire orientation journey. They emphasize texture, bold colors, and expressive figures to bring energy to each piece.
